September 16, 2024 by RealtorGlobal

A New Era Begins in the Real Estate Sector: Electronic Ad Verification System

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An important step is being taken to enhance security in the real estate sector. The Electronic Ad Verification System, which will come into effect on September 15, 2024, will open the door to a new era in real estate transactions. This system is being implemented with the obligations imposed on ad platforms by the amendments made to the Regulation on Real Estate Trade on August 31, 2023.

 

What Are the New Obligations for Ad Platforms?

 

With the amendment to the regulation, two key obligations have been introduced for platforms that provide electronic environments for real estate ads:

 

 

1. Verifying the Identity Information of the Ad Poster: Ads will not be published until the identity information of the person posting the ad has been verified. This is a critical step to prevent fraudulent ads.

 

2. Verifying the Relationship Between the Property and the Ad Poster:** The platform must confirm that the property being advertised belongs to the ad poster, or to their first or second-degree relatives or spouse, or that the ad poster has been authorized by the property owner. This ensures that unauthorized individuals, other than property owners or affiliated real estate companies, cannot post ads.

 

Increased Security in the Real Estate Sector: Electronic Ads and Verification Processes

 

These new regulations will increase the reliability of the real estate sector. From now on, ads for properties such as homes, land, or commercial spaces will undergo a verification process before being published. This will ensure that buyers have access to accurate and reliable information, while also increasing the responsibilities of those posting ads.

 

In conclusion, the Electronic Ad Verification System is an important step toward enhancing security in the real estate sector and creating a more transparent market for both buyers and sellers. The verification process for real estate ads will contribute to the digital transformation of the sector and help establish a real estate market where reliability is paramount.